We took the heritage of Aston Martin to produce a website to promote and raise awareness of Aston Martin Heritage Racing, delivering a user experience worthy of the band.
Read more below.
We worked with a partner agency in Monaco to deliver the website through largely iterative test driven development reflowing the e-commerce system as needed to represent the high end and personal approach to Aston Martin’s reputation and heritage. Using best practices we initially worked to a cohesive look and feel of the main Aston Martin website, eventually breaking away a little and forging the Aston Martin Heritage Racing website’s own identity with an easy to use flow for drivers wishing to partake in the events while maintaining a lifestyle, magazine approach to the event pages, calendar and other non-ticket related pages.
A lot of this project required rapid redevelopment for close upcoming events, user journey reflow and thankfully a designer who loves his motorsport!
The Site was built with Zurb Foundation, bespoke code and WordPress.