Aston Martin Heritage Racing

We took the heritage of Aston Martin to produce a website to promote and raise awareness of Aston Martin Heritage Racing, delivering a user experience worthy of the band.

AMHR Website screenshot

We worked with a partner agency in Monaco to deliver the website through largely iterative test driven development reflowing the e-commerce system as needed to represent the high end and personal approach to Aston Martin’s reputation and heritage. Using best practices we initially worked to a cohesive look and feel of the main Aston Martin website, eventually breaking away a little and forging the Aston Martin Heritage Racing website’s own identity with an easy to use flow for drivers wishing to partake in the events while maintaining a lifestyle, magazine approach to the event pages, calendar and other non-ticket related pages.

A lot of this project required rapid redevelopment for close upcoming events, user journey reflow and thankfully a designer who loves his motorsport!

The Site was built with Zurb Foundation, bespoke code and WordPress.

Technical stack

aws Logo
AWS is an industry leader in hosting and compute platform. We use AWS for their use of renewable energy and net zero goals.
adobe Logo
Adobe Creative Cloud including Photoshop, Illustrator, InDesign, Premiere Pro and more
bootstrap Logo
Bootstrap is a front end framework.
css Logo
CSS is the clothes of the internet, allowing us to style every element of a website.
foundation Logo
Foundation is an advanced SCSS/CSS front end framework with a focus on speed and accessibility. (We ❤️ it).
html Logo
HTML5 is the very building blocks of all internet facing things. We work hard to produce clean HTML output for resilience and performance.
js Logo
Javascript is a scripting language to handle anything from simple manipulation/animations to full blown applications.
node Logo
Node.js is a javascript engine to allow for compiling and maintaining our Javascript code bases and build tools.
php Logo
PHP is a programming language that's open source, frequently updated and maintained. Since 2011 its had nearly an 80% marketshare globally.
paypal Logo
Paypal is a payment gateway widely used.
sass Logo
SASS/SCSS allows us to write faster, more consistent and precise CSS as well as containing some cool and useful features outside of the scope of regular CSS (We also 😍 SASS with Foundation).
stripe Logo
Stripe is a payment gateway that offers a good API and lower fees.
wordpress Logo
WordPress is a CMS (Content Management System) that powers a lot of the web (43% of the whole internet, 65% of CMS driven sites). It's ease of use, frequent updates and available tools make it a perfect choice for a lot of applications.
zeplin Logo
Zeplin is another collaborative design tool for designers and developers.
woo Logo
Woocommerce is an easy-to-use, extendable and maintained e-commerce plugin for WordPress.