We worked with a partner agency in Monaco to deliver the website through largely iterative test driven development reflowing the e-commerce system as needed to represent the high end and personal approach to Aston Martin’s reputation and heritage. Using best practices we initially worked to a cohesive look and feel of the main Aston Martin website, eventually breaking away a little and forging the Aston Martin Heritage Racing website’s own identity with an easy to use flow for drivers wishing to partake in the events while maintaining a lifestyle, magazine approach to the event pages, calendar and other non-ticket related pages.
A lot of this project required rapid redevelopment for close upcoming events, user journey reflow and thankfully a designer who loves his motorsport!
The Site was built with Zurb Foundation, bespoke code and WordPress.
Technical stack
AWS is an industry leader in hosting and compute platform. We use AWS for their use of renewable energy and net zero goals.
Adobe Creative Cloud including Photoshop, Illustrator, InDesign, Premiere Pro and more
Bootstrap is a front end framework.
CSS is the clothes of the internet, allowing us to style every element of a website.
Foundation is an advanced SCSS/CSS front end framework with a focus on speed and accessibility. (We ❤️ it).
HTML5 is the very building blocks of all internet facing things. We work hard to produce clean HTML output for resilience and performance.
Javascript is a scripting language to handle anything from simple manipulation/animations to full blown applications.
Node.js is a javascript engine to allow for compiling and maintaining our Javascript code bases and build tools.
PHP is a programming language that's open source, frequently updated and maintained. Since 2011 its had nearly an 80% marketshare globally.
Paypal is a payment gateway widely used.
SASS/SCSS allows us to write faster, more consistent and precise CSS as well as containing some cool and useful features outside of the scope of regular CSS (We also 😍 SASS with Foundation).
Stripe is a payment gateway that offers a good API and lower fees.
WordPress is a CMS (Content Management System) that powers a lot of the web (43% of the whole internet, 65% of CMS driven sites). It's ease of use, frequent updates and available tools make it a perfect choice for a lot of applications.
Zeplin is another collaborative design tool for designers and developers.
Woocommerce is an easy-to-use, extendable and maintained e-commerce plugin for WordPress.
