Blair Associates Architecture Branding
Long time partners, we recently gave their brand a refresh…
Now we are working hard to bring a new web presence with technical limitations of archive images.
We’ve had a long history with Blair Associates Architecture, and the time has come for a brand refresh while keeping it recognisable to existing clients. Working with an architect who has worked with very popular hotels such as the Ritz, Connaught and Claridges, as well as Tadao Ando, Admiralty Arch, and Damian Hirst we worked on the logo first and incremental updates to stationary to remain familiar and not have a shock factor to all involved in both business and planning.
The next stage was(is) to create a a new website that showcases the work on the interior architecture of the Connaught and the Mews that utilises more modern photography in a coffee table style presentation while utilising archive of previous projects in a more traditional manner due to technical limitations. Also as part of this renovation we had to re-platform the whole site, including deep SEO and email rebasing onto a popular cloud platform.
“Is it meant to do that? worked to refresh and give our original, familiar logo a new lease of life. Retaining its design vernacular, current clients remained familiar to the new brand while also ensuring the design is clean, timeless and versatile. They also provided fresh stationary designs and other design assets for our in-house teams to work with. The service has been excellent with any alterations or questions promptly answered. ”
-Michael Blair
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